art direction — illustration — web & print design — social media

neve schechter

home for contemporary jewish culture & art

2020-2021

Neve Schechter is a cultural center, located in a beautiful Templer building with a colorful history, situated on the border between Neve Tzedek, Florentine and Jaffa in Tel Aviv. The center offers a wide array of cultural and communal experiences of different genres – literature, music, art and pluralistic jewish studies.
As the in-house visual designer and new media director, I sought to reflect this diversity on the center’s visual front. I drew inspiration from the building’s unique architecture and the artists featured in Schechter Gallery, and used an palette of vivid, eye-catching colors to give Neve Schechter an upbeat and contemporary vibe.

Notable landmarks:
• Redesigning + rebuilding Neve Schechter’s website, replacing an old and outdated version (built with WP+Elementor)
• Designing and building a brand new website for Schechter Gallery (built with WP+Elementor)
• Directing the content and art for both the house and the gallery’s social media outlets, including strategy and marketing
• Designing 5 exhibit catalogues for Schechter Gallery, both in printed and digital form

All the Gifts

Assi Meshullam
– web catalogue –

Splendor

Dina Goldstein
– web catalogue –

Sign of Dawn

Esther Cohen
– web catalogue –

Buzzing

Sima Meir
– web catalogue –

Leviathan

Eyal Segal
– web catalogue –