soho

SOHO is an Israeli chain of design stores that also runs a bustling e-commerce store.

The brand houses dozens of international and local design brands and studios, with products ranging from kitchen gadgets to fashion accessories. Given the diverse goods, it was important to visually identify the brand with bold and distinct colors and typography to make it memorable and relatable. Using a minimalistic color palette and sans serif typefaces, the graphic language accompany and compliments the different collections and allows them a place to shine.

As the creative marketing designer for SOHO, I created a wide array of both digital and print materials; newsletters, web banners, social media content, biannual printed catalogues, seasonal display design, packing materials and more.